Mumbai : Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the media mandate for Mobile Premier League (MPL).
MPL is the leader in the competitive mobile gaming space with several of India’s most loved mobile games featuring on the platform, and new games being added every week.
As their full form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per MPL’s requirements. The last year has been exciting for MediaCom with a couple of big wins, with MPL adding another feather in their hat.
Commenting on their newly formed partnership Abhishek Madhavan, VP, Growth, Mobile Premier League, said, “We are extremely delighted to appoint Mediacom as our media partners. Their understanding of the gaming audience as well as their strategy on how media can leverage the same was very sharp and focused. We are confident that together we will be able to achieve our business objectives and make MPL India’s top mobile e-gaming destination.”
Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, adds, “The e-gaming space is exploding, primarily due to the increasing penetration of smartphones and rising number of internet users. We are confident that together we will make MPL the go to destination for Indian gamers. With e-gamers increasing every hour and new games added every week, the platform will need repeat users and also add new users every day. This will be exciting. Let the games begin!!”
The account will be managed and supervised from the MediaCom Bangalore office under the leadership of Hariharan Vishwanath.