The Singapore-based regional head of digital at media agency MediaCom, Rahul Vasudev, has moved to MediaMath to run the demand-side platform’s Asia Pacific operations as managing director.
Vasudev leaves MediaCom after seven years at the agency in various roles, initially as digital lead, then running digital media operations for clients Nokia and P&G.
Erich Wasserman, MediaMath’s chief revenue officer commented, “Rahul is highly and fondly regarded throughout the digital media landscape, having been recognised by clients, peers and partners with numerous accolades. His unparalleled understanding of the digital ecosystem will accelerate the next wave of our expansion across APAC. We are delighted to welcome him to the team.”
Vasudev commented: “MediaMath is renowned in the industry for revolutionising marketing technology, and continues to define industry. Agencies and advertisers seeking powerful marketing results look upon MediaMath as a genuine partner. I look forward to further building the APAC team and growing MediaMath in the region.”
MediaMath, which claims to have had triple-digit year-on-year revenue growth since the company was founded, has Asia offices in Singapore and Tokyo.