Mediacorp has unveiled a new logo to reflect an “open, evolving” company as the Singapore broadcaster moves into a new building at One North after 63 years at Andrew Rd, Caldecott Broadcast Centre, Singapore.
The new brand mark, the first change to the logo in 15 years, sees all of the letters in the company name de-capitalised and monotone blue replaced by multi-colour.
The logo represents the organisation “as a window to the world and a reflection of life,” according to a press release from the company.
Mediacorp’s CEO Shaun Seow said he hoped the logo’s colours and texture would help to “project Mediacorp’s vibrancy and its multiplicity of talent, media and experiences.”
The logo also reflected the company’s dual role as a commercial operator and a public service broadcaster, Seow noted. “Our new logo’s rich palette also channels Singapore’s cultural smorgasbord. Even as we innovate to meet changing needs, we strive to bind our society together, like how the colours in the letter M come together holistically.”
The logo was designed externally by Bonsey Design.
All of Mediacorp’s 2,800 staff, including 700 journalists, will be housed in the new building at One North.