Mumbai: Medicaps University, one of Central India’s private universities, has taken a bold step forward in its transformative journey with the launch of a compelling new brand film. Designed to reflect its evolving identity, aspirations, and commitment to shaping tomorrow’s leaders, the film also marks the unveiling of the university’s refreshed visual identity and logo — symbolizing a renewed focus on holistic education, innovation, and future-readiness.
Produced in collaboration with creative agency Schbang, the film is a heartfelt portrayal of the college experience, beginning with a relatable and emotional moment — the first day of college. It captures the mixed feelings of excitement, uncertainty, and hope that students carry into a new phase of life. From the support of faculty and libraries to shared moments with peers, the film illustrates the nurturing ecosystem Medicaps offers to guide students through their academic and personal evolution.
As the narrative unfolds, it highlights the diverse, dynamic journey of a student — filled with cultural engagements, community building, learnings from failures, and small wins that pave the way to bigger dreams. Set to an uplifting soundtrack and visually rich storytelling, the film resonates with both current students and alumni, acting as a tribute to the milestones that define the Medicaps journey.
“This film is not just about a university, it’s about the people, the emotions, and the transformations that define the Medicaps experience,” said Saloni Garg, Director Branding, Medicaps University. “Through this rebranding, we are reaffirming our mission to nurture socially responsible professionals and global thinkers who are ready to make a difference.”
At the heart of the brand refresh is the new Medicaps logo, a bold geometric shield that symbolizes Holistic Growth, Interconnectedness, and Rootedness. Designed to represent intellectual curiosity, professional development, and personal integrity, the logo embodies the university’s values and vision. It stands as a beacon for a new generation of students empowered to lead in a rapidly changing world.
The brand film and new visual identity are part of Medicaps University’s larger transformation roadmap, positioning it as a forward-thinking institution with a strong legacy, committed to academic excellence, character-building, and inclusive leadership in the evolving landscape of Indian higher education.
