Mumbai: Victoria’s Secret has kicked off its highly anticipated 2026 Valentine’s Day campaign, A Very VS Valentine’s, starring global style icon Hailey Bieber. The campaign, a contemporary tribute to the brand’s iconic heritage, showcases romantic silhouettes, playful sets, and bold, love-inspired colours designed to set the tone for February 14.
Hailey Bieber is celebrated as the “Season’s Queen of Hearts” in the campaign, donning a series of spirited looks ranging from delicate pale-pink lace to ruffled red ensembles. Victoria’s Secret invites customers to celebrate love in all its forms with a thoughtfully curated edit of romantic lingerie, dreamy sleepwear, and gifting essentials, positioning itself as the ultimate destination for modern Valentine’s Day shopping.
At the core of the Valentine’s offering is the Dream Collection, which embodies softness, sensuality, and elevated everyday glamour. Designed to feel as beautiful as it looks, the collection features delicate lace bras, flattering panties, feminine hues, and luxurious fabrics that balance comfort and allure. According to Victoria’s Secret, these pieces are perfect for intimate evenings or as confidence-boosting everyday essentials.
The Valentine’s Day edit includes:
- Lace and embroidered bras & panties in romantic tones
- Statement lingerie silhouettes that elevate everyday dressing
- Soft, feminine sleepwear sets, ideal for relaxed Valentine’s nights
Each item is designed to feel indulgent yet wearable, serving as a perfect Valentine’s Day keepsake. With a wide range of sizes, styles, and price points, Victoria’s Secret aims to make gifting — whether for a partner or for oneself — effortless and joyful.
