Bengaluru: smallcase has launched a new digital campaign highlighting the expanding breadth of its product offerings as it continues to evolve into a comprehensive wealth solutions platform. The campaign features three short films, each spotlighting a different smallcase product—stock smallcases, mutual fund smallcases, and loans against investments.
Set in a business pitch reality show-style format, the films place products in a familiar, high-energy environment where they are “pitched” to decision-makers. Drawing inspiration from popular business reality shows, the campaign uses humour and cultural familiarity to simplify financial concepts and clearly communicate the value proposition of each offering. Collectively, the films reflect smallcase’s journey from a single-product platform to a diversified destination catering to multiple investor needs.
Over the next month, the campaign will be rolled out across premium broadcast and OTT properties, including Shark Tank, the India vs New Zealand cricket series, the Australian Open, Jio Hotstar, Prime Video, and SonyLIV.
Speaking on the campaign, Vasanth Kamath, Founder & CEO, smallcase, said, “smallcase is widely known for its model portfolios of stocks and ETFs, which remain at the heart of what we do. Over the past few years however, we’ve gone well beyond our original offerings to support investors’ growing needs across their investment journey, with curated mutual fund portfolios, fixed deposits, credit against investments etc. This campaign brings that broader story to life in a way that’s simple, relatable and true to what we stand for.”
Aniket Thakkar, VP – Marketing & Business, smallcase, added, “We were convinced we had a winning idea with a business-gameshow format which allowed us to almost be literal with benefits but not get preachy. All three films have a specific purpose to fulfil. First one explains how smallcases are ideal for deep, niche ideas which other asset classes don’t explore. The second one introduces mutual fund portfolios on our platform. The third one informs the customers about low interest loans as an alternative to breaking investments for emergencies. We hope our prospective customers love watching these, as much as we loved making them.”
In recent years, smallcase has expanded its platform with several new offerings, including model portfolios of mutual funds, fixed deposits, direct mutual funds, and credit solutions against stock and mutual fund investments. The new campaign aims to build awareness of this broader catalogue among prospective customers, while preserving the brand equity smallcase has built around curated model portfolios.
Link of digital videos:
Stock smallcases:
Mutual Fund smallcases:
Loan against investments:
Credits:
Concept, scripts and animations: smallcase
Production house: The Granfalloon
Director: Pranav Bhasin
Producer: Rigved Siriah.
