Zee Live has promoted Meenakshi Samantaray as Vice President- Marketing, Public Relations & Partnerships. Prior to this she held the position of Director of Marketing and Public Relations. She joined Zee Live as Lead Marketing & PR in September 2019.
Before joining Zee Live she was associated with ACC Cement Holcim as National Marketing Manager.
Samantaray is an alumnus of Symbiosis International University and Pune University. She has an experience of over 11 years in Brand Building & Brand Development, Public Relations & Strategic Partnerships.
She started her career as a Management Trainee at Reliance Broadcast Network Ltd. in March 2011 and then worked with HUL as Brand Manager and Future Group India as Deputy Manager Marketing.