Mumbai: Meta has announced the launch of Click Here: The Art and Science of Digital Marketing and Advertising, authored by Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta. Published in collaboration with Wildfire (UK) and Little, Brown and Company (US), both imprints of Hachette Livre, the book serves as a comprehensive guide for marketers, entrepreneurs, and business leaders navigating today’s digital-first landscape.
Drawing on Schultz’s two decades of experience at Meta, eBay, and other companies, the book combines storytelling, strategy, and science to offer practical insights on setting goals, selecting channels, testing creative, and measuring outcomes. Structured in three parts—The Basics, The Infrastructure, and The Channels—it covers everything from the marketing funnel to leveraging AI for personalized customer experiences.
Commenting on the book, Karthik Venkateswaran, CEO & Co-founder, Zocket, said, “I had the opportunity to meet Alex during his recent visit to India during which he spoke about his first book ‘Click Here’. From social media to product-led channels, ‘Click Here’ offers actionable strategies for reaching audiences effectively. Alex’s perspective on AI is especially relevant for Indian marketers looking to combine technology and creativity to deliver personalized and engaging experiences at scale.”
Anshuk Aggarwal, Co-founder, AdYogi, added, “Click Here promises to equip marketers with the mindset and methods needed to stay ahead in a digital-first world. For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both data-driven and human-centric.”
Vikas Chawla, Co-founder, Social Beat, noted, “There’s a notable lack of foundational marketing books that truly help marketers master the essentials—from setting clear goals to understanding metrics and the marketing funnel. Alex Schultz’s debut book, Click Here, stands out as a potential game-changer, poised to fill this critical gap. Even as the digital landscape rapidly evolves in India and beyond, the core principles of marketing, advertising, and driving lasting success remain unchanged. This book is a timely and powerful reminder of those enduring fundamentals.”
For India’s thriving startup ecosystem and rapidly growing digital market, Click Here offers marketers actionable guidance to stand out and drive growth in one of the world’s most dynamic markets.
