MG Motor India has appointed Tilt Brand Solutions, a Mumbai-based brand and communications consultancy, and a part of Quotient Ventures, as its partner for the MG Comet EV.
Under this partnership, the agency is tasked to conceive, create and execute a through-the-line brand and advertising programme for MG Comet EV.
Udit Malhotra, Head Marketing, MG Motor India, said, “In our pursuit to create impactful brand stories for India’s first Smart EV for Urban Mobility, we have partnered with Tilt Brand Solutions to create innovative and impactful content for MG Comet EV. We look forward to their famed strategic and creative competencies in the India market, in helping us realise our vision on, and ambition for Comet”.
Rajiv Chatterjee, Co-founder & Group Chief Growth Officer, Quotient Ventures, said, “MG Motor has always been known to bring about disruption with their vehicles; and it’s no different this time too with Comet EV. We are thrilled to work alongside them on this brand journey and across platforms, and are both stoked and grateful in the faith placed in us.”
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