Velocity Eyewear, one of India’s fastest growing eyewear brands, has handed over its creative, social media and shopper marketing mandate to Milestone Dentsu, the integrated full-service communications agency from Dentsu Aegis Network (DAN). The business will be handled from Milestone Dentsu’s Delhi office.
Commenting on the partnership, Samir Ahmed, Director, Velocity Eyewear said, “We were not looking for an agency. We were looking for a partner who could understand our business and collaborate with us to win a larger share of the pie. Milestone Dentsu demonstrated the same passion that we have for our brand. They were creative and realistic in their approach. We are certain that together we can achieve greater heights in times to come.”
“The team at Milestone Dentsu is young, energetic and passionate, something that our brand resonates with. With a market that is dominated by local and unorganised brands (more than 80%), there is a huge opportunity to make our mark. We have taken a deviant stance by not being an online player but to serve our consumers through our channel partners. Considering how critical our product is to our consumers, an interface who they can trust is imperative. Milestone Dentsu not only understood our creative requirement but also the need to keep the channel lubricated and create shopper programs for us, which would contribute hugely in our growth, I reckon,” commented Vickil Marwah, National Sales Head, Velocity Eyewear.
Velocity Eyewear has recently roped in Bollywood celebrity Sushant Singh Rajput as its brand ambassador. “We plan to reach out to the millennial masses and Sushant, their perfect fashion partner, could definitely help us do this with style,” Ahmed said.
Speaking about the win, Ujjwal Anand, Country Head, and Mayank Khattar, NCD, Milestone Dentsu added, “Getting your hands on a brand that radiates style, is both exciting and challenging at the same time. Velocity, as a brand, competes in a speedily growing market. And we are happy to get this challenging opportunity to partner with them in their path to success. It’s surely a big win, and we are expecting a lot out if it.”
Velocity Eyewear is the latest addition to Milestone Dentsu’s pool of clients, which includes brands such as Panasonic (AC, Refrigerators, Microwave Oven, Beauty, Water Purifier), Sanyo, Numero Uno, Lumix, Tata Realty, Ozone India, R&R Riders and Manas Foundation amongst others.