Milestone Media, a division of Milestone Brandcom, the largest OOH agency in India, has got the OOH media mandate for Reliance Communication.
Earlier there was multi-agency pitch attended by other OOH agencies. However The pitch process went through three rounds, and with creative approach, innovation, and understanding of the brand requirement, and cost effective buying strength has got Milestone Media the edge. Milestone will handle the pan India OOH media duties for the business.
Gurdeep Singh, CEO, Consumer Business, Reliance Communications, said, “Milestone Brandcom had a sound understanding of our business issues that we face in a dynamic category. Their pursuit for perfection, and professional attitude were appealing to RCOM while making the decision.”
Nabendu Bhatacharyya, Founder & MD, Milestone Brandcom Group, said, “This is a noteworthy achievement for us at Milestone Media. Reliance is one of the biggest players in the communications industry with an unparalleled legacy. We look forward to working with the team and help them push boundaries by creating cutting-edge work and contribute to R Com’s growth story.”