Mumbai: Mindshare, the flagship media agency of GroupM has been appointed the media duties for Limeroad.com. This account will be handled from the Delhi office under the leadership of Ruchi Mathur, Leader – North, Mindshare.
LimeRoad is India’s first online store that offers customers the ability to establish their own beautiful and customised looks via a scrapbook tool. This gives customers an option of creating, sharing and earning credits every time you create a look—the Scrapbook makes sure that you never run out of fashion tips. Each customer has access to the plethora of looks available on the site to shop from or even mix and match items and scrapbooks as per their preference.
Suchi Mukherjee, CEO & Founder, LimeRoad.com said, “LimeRoad is revolutionizing the way lifestyle products are discovered and ultimately bought in India, and in doing so, we are changing social order. We found the agility and passion with team Mindshare, which will magnify our mission to build the most extensive discovery platform.”
“The uniqueness of LimeRoad lies in the passionate user base and the mission of providing an engaging platform for sellers & scrapbookers to thrive. Mindshare intuitively understood our approach and have many plans and ideas to make our goals a possibility”
Commenting on their win, Prasanth Kumar, CEO Mindshare, South Asia said, “We are absolutely delighted to work with LimeRoad.com. Our focus will be to leverage all our assets, tools and best practices to create great results. The e-commerce industry is growing impressively which makes this an exciting time to be partnering with them. Through our Original Thinking Framework and adaptive approach, we will ensure better outcomes to take this brand to the next level.”