Mindshare India has officially declared that it has bagged the media mandate of the Indian car manufacturer, Maruti Suzuki India. The account will be handled by the agency’s Delhi office.
Earlier, the Media account of Maruti Suzuki has been held by Denstu India since April 2017.
The Indian automobile giant had invited a pitch for its media account in November 2022. The account is pegged to be more than 1000 crores while the Madison report 2022 stated that it has spent around 500 to 600 crores.
As a flagship agency from GroupM, Mindshare’s expertise, creativity, and strategic vision will help steer the Maruti Suzuki brand towards a faster lane of growth and success, operating from its Gurgaon office.
With a focus on innovative strategies and technology-driven solutions, Mindshare aims to leverage its expertise in performance, data, digital, and content to co-create innovative solutions for Maruti Suzuki’s growth in the coming years.
The agency’s statement on winning the mandate, read, “Mindshare’s ability to secure this integrated media mandate is a result of the agency’s unwavering commitment to innovation and growth, helping them maintain a top-tier position in the industry. This also marks an important milestone in the agency’s journey, showcasing its outstanding capabilities and expanding its portfolio of prestigious clients.”
“This partnership is a perfect fit, as Mindshare’s vision of ‘Good Growth’ aligns perfectly with Maruti Suzuki’s focus on delivering sustainable and responsible growth. The win is also a significant milestone for GroupM, making it one of the largest media wins in the region further demonstrating its commitment to delivering exceptional results for clients and driving growth for businesses,” added the statement.
Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “We are looking forward to this partnership with Mindshare (Group M) as our integrated media agency. We expect to leverage Mindshare’s strengths in the media industry to synergize and optimize our media spends and co-create ground-breaking initiatives that will give us an edge in today’s competitive automotive industry. We look forward to the exciting possibilities that lie ahead.”
Helen McRae, CEO – Mindshare Asia Pacific, “This win by Mindshare in securing the media mandate for Maruti Suzuki is a significant milestone for the advertising industry in India. It highlights the agency’s exceptional capabilities in providing innovative and technology-driven solutions to their clients. We are excited to see the strategic vision and expertise of Mindshare to steer Maruti Suzuki towards sustainable and responsible growth. This partnership is a testament to the agency’s commitment to delivering exceptional results for clients and driving growth for businesses in the region.”
Prasanth Kumar, CEO – GroupM South Asia, expressed his excitement, said, “We are thrilled to have a brand like Maruti Suzuki on board with Mindshare India. This win is not only a testament to the agency’s outstanding capabilities and offerings but also demonstrates GroupM’s commitment to delivering exceptional results for clients. It also demonstrates the agency’s ability to drive brands forward and build trust with clients. We look forward to seeing the innovative solutions that Mindshare will develop to drive Maruti Suzuki’s growth story forward.”
Amin Lakhani, CEO – Mindshare South Asia, said, “We are thrilled and deeply honoured to have been awarded this esteemed mandate. We are committed to delivering outstanding results for Maruti Suzuki. Our continuous investments in new products, platforms, and people have helped us build a future-ready team that can partner with clients in their growth journey. We are excited to co-create innovative solutions using our expertise in performance, data, digital, and content to drive Maruti Suzuki’s growth in the coming years.”
