Mindshare India has been named the second most awarded media agency of the year in the 2016 Gunn Report, behind only Starcom USA.
The performance helped push India into the top three most awarded countries of the year, while Mediacom Mumbai’s Share the Load campaign: Removing the Stains of Social Inequality featured as one of the top campaigns of 2016.
The Gunn Report, which examines the winners from award shows around the world, found the US as the most awarded country, with the UK edging ahead of India in third and China fourth.
Behind Starcom USA and Mindshare India as the most awarded agencies were PHD New Zealand, OMD US and OMD UK.
Two other Indian agencies, Mediacom and PHD, were seventh and eighth respectively.
OMD took the most awarded network title for the 11th consecutive year, followed by Starcom MediaVest, PHD, Mindshare and Mediacom.
Journalist Isabelle Musnik, editor of The Gunn Report for Media, says, “The outcome of The Gunn Report for Media 2016 shows that while technology and data are fundamental to achieving results, insight, strategy and innovative ideas are essential to delivering them as well as bringing positive results which can be measured. Creativity and efficiency are not antithetical.”
Isabelle added, “Good and creative media ideas have diverse sources, have widely different budgets and come from all over the world. 2016 has been the year of data, mobile, apps, programmatic advertising, life video, new formats, social media, virtual reality, artificial intelligence and the emoji, all of which enable e-consumers to experience brands like never before.”