Mumbai : GroupM’s media agency, Mindshare bagged the media duties for HCL TalentCare and will be looking into the media planning and buying services for the brand.
Commenting on the account win, Prasanth Kumar, CEO, Mindshare, South Asia said, “We are absolutely thrilled to be working with HCL Talent Care. Mindshare has always been a forerunner in innovating media solutions for our clients and look forward to adding value to this iconic brand and delivering notable solutions.”
Commenting on launch of the first campaign with Mindshare, Vijay Iyer, Chief Business Officer, HCL TalentCare said, “Mindshare has provided us the right platform to reach out to our audiences and provide good visibility to our campaign ‘Life Badlo Boss’. Life Badlo Boss is all about this transformational journey that a student undergoes with us at HCL TalentCare and sums up our efforts to be a career launch pad for students and offer Talent on Demand to enterprise clients.”
HCL TalentCare aiming towards becoming the global talent-solutions company addressing critical areas of skill development and thereby becoming a career Launchpad for graduates and offering a ready pool of employable talent for enterprises in the IT, Banking, Insurance and Healthcare sectors.
This account will be handled out of the Mindshare Chennai office under the leadership of Sriram Sharma, Leader – South, Mindshare.