Asia’s best campaigns and companies across creativity, effectiveness and media excellence – WARC Rankings 2019
WARC has today released the results ofAsia’s ‘Best of the Best’, a report showcasing the region’s top campaigns and best all-round performing Asian agencies and brands across creativity, effectiveness and media excellence based on the results of this year’s WARC Rankings.
WARC Rankings, successor to the Gunn Report and WARC 100, tracks the results of the most prestigious and rigorous creative, effectiveness and media award shows in the world, as determined by the industry, to provide a global and independent benchmarkof marketingsuccess.
To compile Asia’sBest of the Best 2019, WARC has combined Asia’s results from each of this year’s WARC Rankings –- Creative 100, Effective 100, Media100–- compiled from performances in award shows during 2018.
Whilst Mindshare Shanghai takes the top spot for the best agency in Asia across the WARC Rankings, there are six Indian agencies in the top ten.
The majority of the Indian campaigns from the Asian rankings deal with societal issues such as hygiene, disabilities and illness, and gender discrimination.One standout campaign from India is Carvaan’s Let’s Make Viral Products Instead!, which ranks #1 in the Asian rankings as well as in the overall Effective 100 rankings.
KFC has been ranked the best brand overall with campaigns featuring in two of the three Asia rankings. This boosts its owner Yum! Brands into second place in the top Advertisers table through the performance of a range of brands including Lifebuoy and Marmite.
Amy Rodgers, Managing Editor, Research & Rankings, WARC, says: “We’ve deep-dived into the rankings putting a spotlight on the campaigns, and the companies behind them, that champion Asia’s ad industry across creativity, effectiveness and media innovation. These successes will provide inspiration that will lead to future triumphs in such a culturally rich and diverse region.”
Asia’s best of the best campaigns and companies 2019 are:
Asia’stop five campaigns for creativity
| Rank | Campaign title | Brand | Primary Agency |
| 1 | No Conditions Apply – SindoorKhela | The Times of India | FCB Ulka Mumbai |
| 2 | Blink to Speak | Asha Ek Hope Foundation | TBWA\India Mumbai |
| 3 | Hot & Spicy | KFC | Ogilvy Hong Kong |
| 4 | Green Light Run | Pure Boost | TBWA\Hakuhodo Tokyo |
| 5 | MyStraw | Banana-Flavored Milk | Innored Seoul |
Asia’stop five campaigns for media
| Rank | Campaign title | Brand | Primary Agency |
| 1 | Turning KFC into Gamers Playground | KFC | Mindshare Shanghai |
| 2 | Hijacking the Largest Shopping Festival in the World | Uniqlo | Mindshare Shanghai |
| 3 | NayiSoch-New Thinking | Star Plus | Mindshare Mumbai |
| 4 | 24 Hour Doctor | Lifebuoy | PHD Shanghai |
| 5 | Pocket Dentist | Colgate | Red Fuse Communications Mumbai |
Asia’stop five campaigns for effectiveness
| Rank | Campaign title | Brand | Primary Agency |
| 1 | Let’s Make Viral Products Instead! | Carvaan | The Womb Mumbai |
| 2 | Healthy Hands Chalk Sticks | Savlon | Ogilvy Mumbai |
| 3 | India’s Newest Status Symbol | Harpic | McCann New Delhi |
| 4 | Dead Whale | Greenpeace | Dentsu Jayme Syfu Makati / Dentsu X Makati / iProspect Makati |
| 5 | Last Laugh | Indian Association of Palliative Care | Medulla Communications Mumbai |
Top three agencies in Asia
| Rank | Agency | Total Score |
| 1 | Mindshare Shanghai | 276.0 |
| 2 | Ogilvy Mumbai | 177.8 |
| 3 | FCB Ulka Mumbai | 128.9 |
Top three agency networks in Asia
| Rank | Agency Network | Total Score |
| 1 | Mindshare Worldwide | 576.8 |
| 2 | Ogilvy | 530.8 |
| 3 | McCann Worldgroup | 508.4 |
Top three brands in Asia
| Rank | Brand | Total Score |
| 1 | KFC | 188.3 |
| 2 | Uniqlo | 138.7 |
| 3 | Harpic | 137.5 |
Top three advertisers in Asia
| Rank | Advertiser | Total Score |
| 1 | Unilever | 332.4 |
| 2 | Yum! Brands | 198.7 |
| 3 | Reckitt Benckiser | 186.6 |
