Short video platform Moj has unveiled a brand film positioning the platform as the ultimate destination for authentic content that celebrates everyday life. The film, titled #MojPeHiMojHai, encapsulates Moj’s identity as the go-to hub for current and relatable daily content.
The film showcases the experiences a young woman lives as she scrolls through the Moj app. The narrative guides one through a sequence of enjoyable and cheerful scenarios, immersing the young woman in the diverse content available on Moj.
Announcing the brand film, Mousumi Mishra, Head of Consumer Marketing for ShareChat and Moj, said, “Seeking relief from the ‘flex culture’ and endless scrolling of perfectly curated content, our young consumers today are looking for authentic content that reflects their world. Moj has been the platform of choice for India’s youth serving them a variety of content which is relatable to their distinct personalities and is served to them as per what their individual idea of a joyful moment is. Everyone can find their unique idea of happiness reflected on Moj, across content of different genres – dance, music, comedy, cooking, films, astrology – and it is this emotion that is perfectly reflected in the film.”
Moj said in a statement that it consistently introduces in-app activities that involve users through hashtag challenges. These initiatives encompass campaigns like #AsliMoj, encouraging users to share what brings them joy.
Feedback: [email protected]
(This information is published from a press release.)
