Shortly after the departure of Bonin Bough, the chief media and e-commerce officer at Mondelez International. The Company is separating its media and e-commerce business. The company recently made two new hires – one for media and the other for e-commerce.
Bob Rupczynski, former VP of media, data and CRM from Kraft is taking on the former. Meanwhile Kimberly-Clark’s Jeff Jarrett is now VP-global head of e-commerce for efficient functioning. Jarrett would be reporting to Mondelez’s chief growth officer Tim Cofer.
Jarrett brings a wealth of experience spanning 26 years in CPG and digital organisations, including most recently at Kimberly-Clark where he had accountability for building a US$1 billion global e-business from scratch.
Coefer said: “We’re thrilled to have Jeff Jarrett join us to drive our e-commerce agenda. As consumption patterns change and retail expands online, e-commerce is a key priority and growth pillar for us. Our goal is to build an industry-leading e-commerce snacks business, targeting at least US$1 billion in revenue by 2020. We’ve made strong progress on our agenda this year and continue to invest in capabilities and talent to fuel further growth.”
In addition to shifting the reporting line to Coefer from under Dana Anderson, CMO, the global e-commerce team will now be responsible for revenue, margin and operations. This has been confirmed to Marketing by a spokesperson at Mondelez who added:
“This direct reporting relationship and sole accountability of e-commerce strategy and P&L will enable speed and agility with cohesive leadership, better integration and efficiency.”
Quite obviously, territories have been marked. In a world where more and more brands are looking to create a seamless experience both online and offline, we ask industry players if this move is one which would work