Mongol TV, the free-to-air television channel in Mongolia, has launched the country’s first local over-the-top streaming service. The new platform, dubbed ORI TV, is so far the country’s Mongolian language OTT service which provides on-demand and live TV content.
ORI TV was developed by Mongol TV with an ambition to provide a one-stop destination for its viewers to stream local TV content including live events, sports, entertainment, festivals and local versions of US franchise shows such as The Voice Mongolia, Mongolia’s Got Talent and Shark Tank Mongolia. The service is available via subscription, on the web, iOS, and Android.
“Our ambition with ORI TV was to delight our viewers with the best live and on-demand OTT video streaming experience and we knew that only a market leader in OTT TV solutions could power that kind of experience. Therefore, it was an easy decision to select Brightcove because of their OTT Flow solution, which simplified the complexities associated with OTT streaming and accelerated our time to market. Brightcove’s OTT Flow came equipped with all of the features we were looking for: ease of use and setup, optimised for any device, stunning user interface, affordable price point, and a strong Asia-based support team,“ Bat-Erdene Gankhuyag, CEO of Mongol TV, said.
“We are thrilled to be partnering with Mongol TV as our first customer in Mongolia to launch an OTT service in the country. This is another example of a great use case for Brightcove as we expand our customer base across the Asia region,” Ben Morrell, General Manager, Asia, Brightcove, said. “We are seeing a shift in which where broadcasters are starting to package live and on-demand content into their OTT services. Our out-of-the-box OTT Flow solution helped Mongol TV launch its service in record time and with little upfront cost. As a result, broadcasters like Mongol TV can focus on what they do best – bringing the best in TV programming to viewers worldwide.”