Monday, June 23, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Mortein relaunches its age-old nemesis ‘Louie’ after a gap of 5 years

by MN4U Bureau
March 5, 2022
in Featured, Campaigns
Reading Time: 2 mins read
A A
Mortein relaunches its age-old nemesis ‘Louie’ after a gap of 5 years
Share Share ShareShare

New Delhi: Mortein, one of the leading pest control brands, announced the relaunch of its age-old nemesis – Louie, in its new avatar as Louie the mosquito. The new and more powerful brand mascot- Louie is re-introduced to the Indian audience after a gap of five years.

ADVERTISEMENT

Born to parents Marg and Mort, Louie came into existence in 1957 as a fly. He was known as a bad, mean, and mighty unclean fly, spreading disease with the greatest of ease. Mortein launched Louie the mosquito in India in 2004 to spread awareness around pest and mosquito borne diseases and is an adaptation of Louie the Fly, drawn and animated by Geoffrey Morgan Pike having appeared in many animated TV commercials.

With Mortein committed to One Health, One Planet, One Future, it focuses on making India malaria-free by 2030. More than 95% of Indian population is at risk of contracting mosquito borne diseases today, Louie’s come-back will help Mortein reach out to today’s youth to create more awareness on these pests.

Saurabh Jain
Saurabh Jain

Commenting on the relaunch, Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt- South Asia said, “Mosquitoes are getting stronger; their menace has significantly increased the spread of vector borne diseases over the past few years. We are bringing back Louie to help create awareness around pests and mosquitoes that have become more resilient and continue to be the cause of disease. Intending to reconnect the mascot with consumers; ‘Louie’; Mortein’s age old nemesis and famous villain will add a nostalgic flavor to its iconic jingle in the latest TVC while increasing awareness of managing and controlling pests. This will further help in accomplishing our mission of ‘Making India Malaria free’ by 2030.”

In India, Louie was last seen in commercials in 2017. ‘Louie is back’ in Mortein’s current TV commercial in an all-new meaner, stronger and more menacing avatar- ‘dheeth machhar’, with the iconic ending of Louie not being afraid of anything except Mortein. It’s distinct characteristics including the iconic cap and a big belly resonate with some of the audience till date.

Bobby Pawar
Bobby Pawar

Bobby Pawar, Chairman and Chief Creative Officer, Havas Group said, “Louie is one of the most iconic characters in the history of advertising. He is a disruptive agent. A creative magnifier that can interrupt, grab eyeballs, and spark curiosity in a meaningful way. Over the years there’s been change in pest perception – they have become more dheet, thus more stubborn. Of which Louie signifies as the strongest of them all. And Mortein is poised to take on these dheet pests.”

Tags: Bobby PawarLouieMorteinSaurabh Jain

RECENT POSTS

Haldiram’s launches ‘Teej ki Meethi Lehar’ campaign with Curated Ghewar and Feni Gifting Hampers
Campaigns

Haldiram’s launches ‘Teej ki Meethi Lehar’ campaign with Curated Ghewar and Feni Gifting Hampers

June 23, 2025
0

New Delhi: Haldiram’s has launched its festive campaign titled “Teej ki Meethi Lehar”, paying homage to the vibrant festival of...

Read more
Fenesta's #ShutTheShor campaign for International Yoga Day highlights the inner noise we carry every day
Campaigns

Fenesta’s #ShutTheShor campaign for International Yoga Day highlights the inner noise we carry every day

June 23, 2025
0

Mumbai: In a world constantly buzzing with alerts, deadlines, and digital noise, silence has become a rare luxury—and peace of...

Read more
RiteBite Max Protein Launches ‘Mitti Se Majbooti’ Campaign Honouring India’s Ancient Fitness Heritage on International Yoga Day
Campaigns

RiteBite Max Protein Launches ‘Mitti Se Majbooti’ Campaign Honouring India’s Ancient Fitness Heritage on International Yoga Day

June 21, 2025
0

Mumbai: RiteBite Max Protein, the flagship brand of Zydus Wellness, has launched an evocative new campaign titled “Mitti Se Majbooti”...

Read more
Instamart’s ad delivers sunlight-activated mangoes in 10 minutes, ripening the cravings
Campaigns

Instamart’s ad delivers sunlight-activated mangoes in 10 minutes, ripening the cravings

June 21, 2025
0

Mumbai: Instamart, India’s pioneering quick commerce platform, has unveiled an innovative sunlight-activated newspaper ad—a first-of-its-kind in print media. The full-page...

Read more
JSW Sports launches campaign with Neeraj Chopra for Neeraj Chopra Classic 2025
Campaigns

JSW Sports launches campaign with Neeraj Chopra for Neeraj Chopra Classic 2025

June 21, 2025
0

Bengaluru: JSW Sports, in collaboration with Olympic and World Champion Neeraj Chopra, has launched a stirring campaign ahead of the...

Read more
NIAT’s Campaign Redefines AI as “Silently Human” This Father’s Day
Campaigns

NIAT’s Campaign Redefines AI as “Silently Human” This Father’s Day

June 21, 2025
0

Mumbai: NxtWave Institute of Advanced Technologies (NIAT), an institution supporting universities to deliver industry-ready education, unveiled its heartwarming Father's Day...

Read more

LATEST NEWS

TRIOOH launches to usher in a new era of Data-Driven Outdoor Media

TRIOOH launches to usher in a new era of Data-Driven Outdoor Media

June 23, 2025
Rahul Shaw bids adieu to India Today Group after over 13 year-stint

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

June 23, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Rahul Shaw bids adieu to India Today Group after over 13 year-stint
People

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

June 23, 2025
0

Mumbai: Rahul Shaw has officially moved on from the India Today Group (ITG) after a distinguished tenure spanning more than...

MARKETING

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range
Marketing

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range

June 23, 2025
0

Mumbai: Herbalife India, a health and wellness brand, has announced the appointment of two of India’s top athletes—Smriti Mandhana, Indian...

Subscribe to Newsletters

ADVERTISING

WPP named Creative Company of the Year at Cannes Lions 2025
Advertising

WPP named Creative Company of the Year at Cannes Lions 2025

June 21, 2025
0

Cannes: The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025, honouring...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?
Authors Corner

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?

June 23, 2025
0

IPL fever subsided a few weeks ago leaving behind a staggering ₹4,800+ crore in ad spend, 190+ advertisers and 450+...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

E-Gaming Federation onboards Eight Startups to accelerate growth of India’s Skill-Based Gaming Sector

E-Gaming Federation onboards Eight Startups to accelerate growth of India’s Skill-Based Gaming Sector

June 23, 2025
TRIOOH launches to usher in a new era of Data-Driven Outdoor Media

TRIOOH launches to usher in a new era of Data-Driven Outdoor Media

June 23, 2025
Rahul Shaw bids adieu to India Today Group after over 13 year-stint

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

June 23, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.