Singapore: Moving Walls, a global company in Out-of-Home (OOH) media enterprise software, has announced the appointment of Manson Chan in China and Nick Coston in the USA. These strategic additions strengthen the company’s presence in two of the world’s largest advertising markets, enabling seamless execution of global inbound and outbound OOH campaigns.
Headquartered in Singapore, Moving Walls powers some of the world’s leading advertisers, media agencies, and OOH media owners. Its innovative technology has been instrumental in partnerships with JR East Marketing & Communications, Inc., and Japan’s Mastrum OOH Marketplace. The company was recently recognized with a Guinness World Record for the most digital signage screens operated by an in-train broadcast network.
Having expanded from Southeast Asia and India to Asia Pacific, the Middle East, Africa, and Latin America, Moving Walls is now positioned to bridge the gap for brands executing cross-border campaigns. Advertisers and agencies increasingly seek automated solutions for planning, activation, and measurement across multiple markets.
Manson Chan, commenting on his new role, said: “I am thrilled to introduce Moving Walls’ best-in-class solution in China. Global brands want accountability and automation to execute campaigns in China, and at the same time, many Chinese brands are going global. Moving Walls’ solution brings agility to meet both these requirements.”
Similarly, Nick Coston emphasized Moving Walls’ role in the U.S. market: “Moving Walls is no stranger in the USA and has powered some leading publishers with their technology stack. Besides strengthening and accelerating the digital transformation of the publisher ecosystem, it’s my role to facilitate global campaigns emerging from the USA and support the inbound from global brands located outside the USA.”
Founder and Group CEO Srikanth Ramachandran reaffirmed the company’s commitment to global expansion, stating: “These appointments come at a time when Moving Walls ran campaigns across six continents in a single month. Moving Walls, through its publisher platform LMX, has the strongest reach in APAC, MEA, and LATAM markets and has exclusive connectivity to Mastrum, the largest OOH SSP in Japan. We now have unparalleled access in the USA and Europe to truly enable the most Global OOH (GLOOH) campaigns.”
