Mumbai: Mrig Sight Media, a global branding and marketing agency serving a wide range of domestic and international clients, has been awarded the public relations and digital marketing mandate for Durakraft Extrusions Pvt. Ltd. Under this mandate, the agency will lead media strategy, content development, and digital presence enhancement for the aluminium extrusion manufacturer.
Durakraft is a rapidly growing producer of premium-grade aluminium extrusion products used across multiple sectors, including construction, industrial machinery, electrical equipment, automotive components, and more. The company has built strong credibility through its advanced production techniques, ensuring product accuracy, superior quality, and robust technical performance.
As part of the new mandate, Mrig Sight Media will focus on strengthening Durakraft’s brand marketing, highlighting its production capabilities, and establishing consistent visibility across media platforms and digital channels. The agency will streamline messaging, build an engaged audience, and reinforce Durakraft’s positioning within the industry.
Ankit Modi, Managing Director at Durakraft Extrusions, said, “This mandate will help to ensure that we can effectively communicate the excellence of our work, manufacturing quality, and product quality to all of our customers. We believe that having a clear and organised communication plan is crucial as we continue our growth strategy and are excited about the ability to have structured support from the Mrig Sight Media team.”
Rahul Ranjan, Managing Director, Mrig Sight Media, said, “We are proud of the opportunity to develop and execute a public relations and digital communication strategy for Durakraft.” He added, “Our mission is to tell the story of Durakraft accurately and increase their visibility within the marketplace while increasing their overall industry positioning.”
The communication strategy will align closely with Durakraft’s business goals. Marketing initiatives will highlight the company’s best-in-class manufacturing capabilities, high-quality product offerings, and its growing impact across industry segments. All messaging will be delivered through targeted media outlets and digital platforms to effectively engage customers and stakeholders.
