Mumbai: Majestic Research Group recently added social media insights to its research offerings appointing Mr.PriyankoSinha as Client Servicing Director–Social Insights. Presently, 90% of businesses confirm that Social media is not solely a marketing or broadcasting platform but is used colossally to capture brand response to the incoming queries or complaints which helps to derive key insights from social conversations.
MRSS India not only incorporates social media strategies, but also acts as social media consultant providing services to support brands need to be truly successful in the social space. Brands can identify their strategical strengths & weaknesses, improve engagement efforts, measure brand health and track marketing campaigns.
On this new commencement, Raj Sharma, Chairman of MRSS India commented “This space was ignored by most Market Research firms and digital agencies were providing these services. However, this falls under the realm of the marketing researcher and therefore we are glad that we now have developed specific skill sets and capabilities to provide these services to our existing and new clients as well.”