Mumbai: MRSS released its Film Tourism Report this year at FICCI FRAMES festival which is known for its resplendent symposium of Media & Entertainment, Digital Media, Advertisement and as such. The fest was inaugurated Sunday 4th March evening which saw the presence of luminary names from the industry. The evening commenced with lighting of lamp by Union Minister Smriti Irani; notable director Karan Johar; Siddharth Roy Kapur, FICCI Media and Entertainment Committee Co-Chair;FICCI President Rashesh Shah; Star India Pvt Ltd Managing Director Sanjay Gupta and CBFC Chairperson Prasoon Joshi.
The event boasted of 35 Knowledge sessions, creative workshops & master classes, B2B Meetings, and most talked about segment “Shoot at Sight.” It also hosted FICCI Best Animated Frames Awards (BAF) recognizing the masterpiece in the animation space.
The first session of the Shoot at Site Segment “Enhancing Film Tourism” included some of most celebrated figures viz. Sudhir Sobti, Delhi Tourism Tpt. Dev. Corporation chief manager – PR and publicity/tourism; Neela Lad ,ministry of tourism (GOI) regional director;Sanjay Pande, Department of Tourism (Government of Rajasthan) additional director of development; Ramesh Sippy,film-maker& Director;Khyati Nayak, Department of Tourism (Government of Gujarat) and Nitin Chandrakant Desai, Film Production Director.
FICCI – MRSS Knowledge Report on Film Tourism: The Mega Opportunity for Destinations was released that included an overview of existing roots of Indian Media & Entertainment and its potential for amplifying Film Tourism in the country. A seven point road map is described in the report to promote film tourism in the country and the resulting impression over the growth of the economy.
On the release of the Report, Raj Sharma, Chairman – MRSS India summarized “ This was one of the best editions of FICCI FRAMES that I have attended over the past decade. At the inauguration, The Honorable Minister – Ms. Smriti Irani acknowledged the pivotal role that ‘Insights and Analytics’ is going to play in the Media & Entertainment Industry . This was further validated over the next 3 days by 100+ industry stakeholders. MRSS is inspired to be at the right place at the right time to partake this opportunity and shape the future of this industry. “