New Delhi: T20 Cricket world cup which started on 24th October, has the entire cricketing world buzzing with hope and excitement and moreover for the return of Mahendra Singh Dhoni as the Mentor for Team India.
Dhoni, who had announced his retirement from all forms of international cricket in August 2020, has been named as the mentor of the Indian side for this World Cup. Dhoni is one of India’s most successful captains ever with two World Cups and a Champions Trophy title to his credit.
Mysore Deep Perfumery House(MDPH) with its flagship brand Zed Black, is amongst the leading players of agarbatti manufacturers in the country. Zed Black’s recent TVC featured brand ambassador MS Dhoni in his true game spirit wherein he encouraged audiences to stand out and be the ‘Game Changer’. Fans spotted Dhoni in the No. 7 retro jersey look in this TVC.
The latest TVC unveiled for the T20 World cup showcases MS Dhoni sharing a motivating message on the importance of prayers. The brand’s flagship campaign #prarthanahogisweekar, thus aims to encourage and bring the entire country together with the power of prayers in unison for India to win the T20 World Cup.
Ankit Agrawal, Director, MDPH (Zed Black) shares “Through the campaign, Dhoni and Zed Black are tugging at the hearts of Indian supporters and urging them to pray together for victory with #prarthahogisweekar. We are happy to be part of the billions of prayers with M S Dhoni where he is inspiring the country to pray for team India’s victory through the TVC”
Team India’s Mentor, MS Dhoni is seen in the TVC urging fans to join in the prayers, “Aao mil kar kare prarthana ke aaj jeet humare team ki ho…sacche mann se ki gayee har prarthna hoti hai sweekar”. “It all started with Zed Black giving a treat to thala fans on Independence day when the fans went in frenzy after seeing MSD in the Indian retro jersey look and now coming a full circle with Zed Black’s message to the billions of cricket crazy fans when Mentor MS Dhoni has joined Team India Camp In The UAE”, adds Ankit Agrawal who like a die-hard Cricket fan is looking forward to the winning partnership of Indian Skipper Virat Kohli and Mentor M S Dhoni at the T20 World cup.
Anshul Agrawal, Director & Partner, “We are in a solid position with a strong team and a good mentor. The whole country is charged up that this association will bring the trophy back to the country”
Conceptualized by Oberoi IBC, this integrated campaign for Zed Black 3-in-1 Agarbatti aims to get India praying to the mantra #prarthnahogisweekar. “Sometimes just the presence of Mahi is good enough to charge up the entire team and we are lucky to have Mahi as a mentor in the cricket team and similarly he has charged up the entire trade, network, and the audiences and we are happy and excited to have him on board for Zed Black’s TVC campaign for the T20 World Cup”, shared Anand Oberoi, Managing Director, Oberoi IBC.
Mysore Deep Perfumery House was established in 1992. Today, its flagship brand Zed Black processes over three crore incense sticks, selling 15 lakh packs every day, and is available in 40+ countries across the globe.