Mumbai : This year, the 2-day music sensation, Karbonn Smart MTV Bloc Party will be hosted by Nikhil Chinapa and will have the best of International DJs and Indian EDM artists spinning music across all electronic genres like dubstep, trap, progressive, deephouse and much much more. Extravagant soirees with the world’s best DJs and massive night parties spread out across the whole bloc would surely be a delight for the dance music fans in the city. The MTV Bloc Party wrist-band will allow the party hoppers access to all the night parties happening in the bloc and club-hop with MTV’s hop-on-hop-off Bloc Party cabs that will ferry revelers across venues to ensure seamless transition.
This year, to find the perfect location for the coolest party ever, MTV will be travelling to different blocs across 12 cities such as Mumbai, Delhi, Ahmedabad, Jaipur, Kolkata, Chandigarh, Pune, Bangalore, Hyderabad, Indore, Lucknow and Ranchi. Through the month of February, these cities will be dancing away to the crazy music by the most exciting names from the world of Electronic Dance Music (EDM) including the likes of Nucleya, Nawed Khan, Lost Stories, DJ Sa, Rohit Barker, Tuhin Mehta, DJ Inferno, Folic State, Qwiver, Bajje Squad, Ez Riser. And, the exact address of the 2-day music sensation Karbonn Smart MTV Bloc Party will be announced post that.
Speaking about Karbonn Smart MTV Bloc Party, Sumeli Chatterjee, Head – Marketing, Media & Insights, MTV India, said, “MTV’s Bloc Party is so much more than just any party. One ticket gives access to multiple parties, and a feast of a dance music extravaganza. MTV’s Bloc Party is built around the city and all its uniqueness. It’s about the best of dance music that is served right at your doorsteps. Step out of your home/ office/ college and step right into in a massive dance party – all right in the middle of the bustling city. With the sundown, the party spills out to the whole bloc and so does the madness. Imagine a crazy club-hop where the entire bloc parties with you and the music follows you. And, this time around, the theme is – The more, The better! We’re playing with music, light and geometry to provide a fun audio-visual experience to people like never before.
Speaking on the association with MTV Bloc Party, Shashin Devsare, Executive Director, Karbonn Mobiles says, “MTV has the finger on the pulse of the youth and by partnering with the channel on exclusive concepts like MTV Bloc Party, we are looking forward to reaching out to the urbane youth who prefers to be connected with their peer groups 24X7 and enjoys innovative technology.
In its first edition, MTV Bloc Party created the longest running party with twenty hours of dance music set smack down right in the heart of the part capital, Mumbai. One ticket that provided access to multiple parties in a single bloc – in Juhu – set the whole city dancing right by the sea. Headlining at the event were none other than DJ Alesso, ranked amongst the top 20 DJs in the world and named as the DJ to watch out for by MTV International. Also performing live were Deniz Koyu, Jean Elan, Cosmo Klein, Simon Dusmore and Shovel amongst others.