Mumbai :, Colors will give its viewers a chance to win tickets to watch Mumbai Indians play LIVE at the stadium. Living up to the spirit of India’s love for the most popular sport, the channel has associated with Mumbai Indians for this year’s T20 cricket league. Taking this association, a step ahead, the channel announces the launch of Colors Premier League.
While the Mumbai Indians players sweat it out on the field, with Colors Premier League the fans can have their own league at home to participate in and score big. Through an interactive microsite, www.colorspremierleague.com,viewers will have to answer simple questions while watching COLORS during prime time from 7-10 pm. With every right answer, they will be able to score runs and win tickets to watch Mumbai Indian matches LIVE at the stadium. The bumper prize of an all-expense paid trip to watch the finale match of the season will go to viewers who will participate maximum through the season and ensure top scores for themselves.
Speaking about this interactive property, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Cricket begets huge excitement within the country and as the most loved sport, it holds the power to connect with audiences across demographics. As a country, which is passionate about both entertainment and cricket, this association gives us an opportunity to extend the euphoria linked to the cricket season to viewers on our channel. With COLORS Premier League, we aim to not just offer a unique blend of the two, but also give viewers a chance to be a part of this exciting extravaganza.”
The Mumbai Indians and Colors collaboration will give an opportunity to the viewers to not only enjoy LIVE cricket matches but also watch their favorite Mumbai Indian players in various moods on the channel through in show integrations.