New Delhi: Muthoot FinCorp, one of India’s leading non-banking financial companies and flagship entity of Muthoot Pappachan Group, also popularly known as Muthoot Blue, launched the ‘Mera Gold Loan, Mera Interest’ campaign with star India batter Virat Kohli.
Kohli appears in three avatars in the three Television Commercials (TVC) along withother players of IPL side Royal Challengers Bangalore.
Muthoot FinCorp, the significant entity in the Indian business landscape, introduced a revolutionary concept wherein customers can choose the interest rate on their gold loan.
Known for his witty sense of humour on and off the field, batting maestro Kohli once again took fans by storm with his new amusing avatars in the TVC alongside RCB teammates Dinesh Karthik, Mohammed Siraj, Harshal Patel and Finn Allen,all of whom highlighted the importance of the scheme in the life of a common man.
Kohli donned the roles of a teacher, umpire and doctor in a rib-tickling way in multi-lingual TVCs which showcased three different fun-filled scenarios with the former India captain explicitly appealing with the line ‘Mera gold loan, mera interest. Abkhudchunoapni interest rate’.
“Muthoot FinCorp, has always been the pioneer in bringing out innovative campaign thoughts aimed at helping the common man to improve their financial well-being. As the pandemic has subsided to a relatively low level and businesses are inching back to normal, we are launching a special scheme ‘Mera Gold Loan, Mera Interest’. This would help them to plan their finances better and would help them improve their livelihood,” said Thomas George Muthoot, Director, Muthoot FinCorp Ltd.
Muthoot FinCorp has been associated with Royal Challengers Bangalore as the team’s title sponsor for the third successive year.
The core message of the campaign appealed to the customers as they can exercise their freedom while choosing their interest rate. In one of the videos that was released recently, Kohli was seen in a teacher’ avatar surprising ‘student’ Siraj by offering him options of rewards for performing well in the class.