Myntra announces the launch of its first mega-brand campaign in Kerala, featuring its new brand ambassador, Dulquer Salmaan, ahead of Onam. This is part of Myntra’s biggest-ever celebrity-led campaign aimed at distinguishing the brand as India’s Fashion Expert and featuring the country’s most-loved fashion icons and connoisseurs. Dulquer’s presence in the campaign will strengthen Myntra’s men’s wear category and help in building brand salience with consumers across the state and beyond.
Dulquer, one of the most versatile and talented actors of Malayalam, Tamil as well as Hindi cinema, has a gigantic fan following. His effortless style and fashion sense, along with his affectionate, charming and grounded appeal, has made him a heartthrob as well as gained him a deeper connection with millions of fans. His association with Myntra, India’s Fashion Expert, as the brand ambassador will only make customers look out for their favorite actor’s wardrobe on Myntra, even more now.