Bengaluru: Myntra has unveiled its latest campaign for the upcoming edition of its flagship shopping event, End of Reason Sale (EORS) 2026, featuring actress Tripti Dimri in a humour-led campaign focused on making fashion and beauty accessible across both metro and non-metro India.
The campaign revolves around the idea that style is no longer limited by geography or occasion, positioning EORS as a destination where shoppers across India can access over 6 million styles from leading fashion and international beauty brands at attractive prices.
The sale will begin on May 29, with early access for VIP customers starting May 28.
At the core of the campaign is the message that fashion aspiration today extends beyond metropolitan cities, with growing demand for trend-driven and premium styles emerging from smaller towns and cities across the country.
To bring this proposition alive, Myntra has released two campaign films featuring Tripti Dimri in exaggerated and playful scenarios designed to showcase how consumers can remain stylish in every situation.
Speaking on the campaign, Neha Gulati, Senior Director, Brand Marketing, Myntra, said, “With EORS 24, our focus is to strengthen the excitement of discovery and value for customers across fashion, beauty, and lifestyle. With these films, we wanted to take a simple insight, that style today is not limited to occasions, and bring it alive through humorous, unexpected scenarios. Tripti was a natural fit for the campaign, given her strong fashion appeal and effortless screen presence among young, style-forward audiences. Her presence helps make the films playful, memorable, and closely aligned with the energy of EORS.”
Speaking on her association with Myntra’s EORS campaign, Tripti Dimri said, “I had a lot of fun shooting these films because they take everyday situations and give them a stylish, unexpected twist. The humour is simple, fresh, and instantly relatable, with EORS’ compelling propositions woven into the films effortlessly. Whether it is fashion or beauty, the campaign captures the joy of finding more of what you love on Myntra in a way that feels playful and memorable.”
The first film is set inside an eye clinic, where Tripti’s mirror-work ethnic outfit creates dazzling reflections during an eye test, prompting a humorous exchange around dressing stylishly even in routine situations. The second film takes place aboard a skydiving plane, where the actress pauses mid-countdown to retouch her makeup, reinforcing the campaign’s message around everyday glamour and accessible beauty.
Both films spotlight Myntra’s proposition of offering leading fashion and international beauty brands at ‘Myntra Minimum Prices’, while using quirky one-liners and relatable humour to connect with young consumers.
The campaign aims to build excitement around the upcoming EORS edition while reinforcing Myntra’s positioning as a destination for fashion-forward consumers across India, including emerging non-metro markets where demand for premium fashion and beauty continues to rise.
Film 1:
Film 2:
Creative Credits:
Creative: Rahul Mathew, Kartikeya Tiwari, Rupesh Patkar, Aniket Patil, Piyali Poddar, Guruguhan M, Zenil Asher, Savannah Patel, Malhar Vaidya, Atoshi Sikdar, Vikith Jain, Sakshi Gaikwad, Shivali Vegad, Kriti Sachdeva
Business: Dheeraj Sinha, Ruchita Purohit, Anshul Rane, Nancy Oberoi, Vaibhavi Daxini, Ranveer Desai
Strategy: Noor Samra, Somdatta Roychowdhuri
Films: Aanandita Banerjee, Shifa Siddique, Prayag Nair, Vrutika Jethwa
