Mumbai: The Natural Diamond Council (NDC) has announced the appointment of Amber Pepper as its new Chief Executive Officer, effective 1 February 2026. Pepper will lead the organisation’s efforts to strengthen consumer demand, reinforce the desirability of natural diamonds, and establish a clear, authoritative voice for the global diamond industry.
A seasoned leader in luxury brand transformation, Pepper brings extensive experience in driving commercial growth, digital innovation, and consumer-centric storytelling. Her career includes leadership roles at Tapestry, Farfetch, and Harrods, and most recently, she served as Chief Marketing and Customer Officer and Managing Director at luxury digital platform Mytheresa.
Known for her ability to build emotionally resonant brands, Pepper has focused on connecting with Gen Z and luxury consumers across global markets. Her expertise in leading omnichannel strategies and building high-performing teams will be instrumental in guiding the NDC’s next chapter of growth.
In her new role, Pepper will prioritise developing a compelling narrative that elevates the uniqueness and desirability of natural diamonds. She will work to strengthen consumer demand, deepen industry partnerships, and ensure natural diamonds remain relevant in an increasingly competitive market. A key focus will be expanding digital engagement with younger audiences and leveraging data-driven insights to develop marketing strategies that foster emotional connection and long-term loyalty.
Sandrine Conseiller, Chair of the NDC, said, “We are delighted to welcome Amber as the new CEO of the Natural Diamond Council. Her global perspective, commercial expertise, and deep understanding of luxury consumers make her an exceptional choice to lead the Council and galvanise the industry.”
Pepper’s appointment follows the announcement that current CEO David Kellie will retire at the end of the year. Since joining the NDC in 2019, Kellie has led the organisation through significant milestones, including rebranding from the Diamond Producers Association to the Natural Diamond Council. He has also strengthened industry relationships and steered the Council through major global challenges, including the COVID-19 pandemic.
