MUMBAI: Nazara Technologies a diversified gaming and sports media company, today announced the launch of its new brand identity, representing the company’s evolution into a creator of immersive, emotionally resonant gaming worlds and experiences.
The refreshed identity introduces a new visual mark in which the ‘N’ of Nazara is depicted as a magic wand, casting three ascending stars. The design looks to symbolise the spark of imagination, the joy of creation, and the limitless possibilities that define gaming as a medium of expression and connection.
Anchored by the tagline ‘Enter. Magic.’, the new identity invites players, creators, and partners to step into worlds shaped by creativity, storytelling, and shared play.
Nitish Mittersain, joint MD, CEO, Nazara Technologies, commented, “Nazara began with a dream to create meaningful experiences for gamers and creators. Over the last 25 years, that dream has grown into India’s largest gaming ecosystem, powered by thousands of passionate minds and millions of players. Our new identity reflects both our journey and our future. ‘Enter. Magic.’ is an invitation to step into worlds where imagination leads, and play brings people together. This is the beginning of our next chapter.”
The new identity is a visual and strategic shift that aligns with Nazara’s continued focus on:
Building global-quality original IP and story universes
Deepening live-ops and player community experiences
Supporting the next wave of game creators and studios across India and beyond
Expanding Nazara’s global footprint in key markets
The identity will roll out across digital platforms, product interfaces, studio touchpoints, esports and media properties, and all brand communications in phases over the coming months.
