Singapore/ Pakistan : NBCUniversal International Networks (NBCUIN) today announced the launch of DreamWorks – the 24-hour, HD channel dedicated to kids and family entertainment – on Indigo Entertainment, one of the leading distribution service providers in Pakistan. The channel will be offered in English and distributed to over 700 affiliates, reaching over 6 million households via their respective platforms.
To celebrate the cinema release of How to Train Your Dragon: The Hidden World, this January DreamWorks is releasing the dragons to take over the channel in a DRAGONSFEST programming special. Viewers can catch the 78-episode marathon of DreamWorks’ award-winning television series Dragons: Race to the Edge, together with Dragon specials including Book of Dragons, Dawn of the Dragon Racers, Gift of the Night Fury, and Legend of the Boneknapper Dragon.
“It is incredibly exciting to announce yet more carriage deals for DreamWorks. We are thrilled to be working with Indigo Entertainment to bring DreamWorks animated series and its beloved characters into homes across Pakistan,” said Christine Fellowes, Managing Director, NBCUniversal International Networks, Asia Pacific. “With Indigo Entertainment’s extensive content distribution experience and scale we are reaching new audiences and growing our base of DreamWorks fans.”
“I am feeling jubilant being able to bring the best animated content brand, DreamWorks to Pakistan. This will redefine the existing children’s television market and will capture audiences with its highly rated quality content.” added Mr Adil Mir, Chief Executive Officer, Indigo Entertainment.