New Delhi: NDTV Car and Bike Awards 2018 saw the coming together of leaders and trendsetters of the automobile industry celebrating the best of the best from the sector at the DLF Golf & Country Club, Gurgaon.
Jeep Compass and Bajaj Dominarwere awarded the NDTV Car of the Year and NDTV Two Wheeler of the Year Award respectively.
The 13th Edition of the Awards also honoured products that were launched over the past year, across both car and bike segments and also recognised industry leaders, advertisers, marketers and PR professionals from the industry.Also included in the program was a panel discussion on Digital Marketing and Consumer Engagement.
The product awards boasted a panel of eminent jury members including Dr V Sumantran, Senior Industry Consultant, Aditya Patel, Racer; BVR Subbu, Marketing Professional and Automobile Industry Veteran; GulPanag, Auto Enthusiast and Biker; RayomandBanajee, Racer & Mentor; Jens Meiners, Motoring journalist and Vice Chair, World Car Awards; AishwaryaPissay, Racer; SiddharthVinayakPatankar, Editor-in-Chief: Auto, NDTV Network; Preetam Bora, Editor-Bikes, NDTV CarandBike;and Cyrus BehramDhabhar, Assistant Editor Auto, NDTV.
The Mobil CNB Viewers’ Choice Awards for both Cars and Bikes, like every year, provided NDTV viewers with not only an exciting opportunity to vote for their favourite car and bike nominees, but also stand a chance to take the year’s hottest wheels home. Renault Capture and Bajaj Dominarwere announced as the Mobil CNB Viewer’s Choice Car and Two Wheeler respectively.
Speaking at the 13th edition of the awards, Siddharth VinayakPatankar, NDTV Group’s Editor-in-Chief: Auto & Director, World Car Awards said, “Every year we aspire to make this process more transparent and even more credible. And look at how best to celebrate and recognise the hard work the auto industry puts in. Am extremely proud of our process and the juries we had, so I am confident that the best have won, whilst staying extremely relevant.”
The jury for the Marketing and Communications awards categories included KushanMitra, Managing Editor, The Pioneer; Mukesh Kumar, Executive Director of HDFC ERGO General Insurance Company Ltd.; PrahladKakar, Founder and Director – Genesis Film Production Pvt. Ltd and Co-Founder – Reefwatch Marine Conservation; Prasanjeet Dutta Baruah, Head of Automotive, Telecom and New Business for India and South Asia at Facebook; PremaSagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller and SiddharthVinayakPatankar, Editor-in-Chief-Auto & Head of Automobile Programming, NDTV Group.
To ensure a seamless and transparent selection process, each product jury member got a hands-on experience of each car and bike nominee at the Buddh International Circuit F1 track in Greater Noida, along with the nominee’s specifications to ensure that only the most deserving automobiles were awarded. Audit partners Ernst and Young tabulated the results based on secret ballot voting by the jurors that helped decide the top honours.
The winners are encapsulated below:
|Commuter Motorcycle of the Year||Hero Glamour|
|Entry Premium Motorcycle of the Year||Yamaha FZ25|
|Entry Cruiser Motorcycle of the Year||Suzuki Intruder|
|Premium Motorcycle of the Year||Bajaj Dominar|
|SportBike of the Year||Triumph Street Triple|
|Touring Motorcycle of the Year||Harley-Davidson Fat Bob|
|Adventure Motorcycle of the Year||Honda Africa Twin|
|Performance/Luxury Motorcycle of the Year||BMW S 1000 RR|
|Scooter of the Year||Honda Cliq|
|Two-wheeler Manufacturer of the Year||Bajaj Auto|
|Mobil CNB Viewer’s Choice Two Wheeler of the Year||Bajaj Dominar|
|NDTV Two wheeler of the Year||Bajaj Dominar|
|Hatchback of the Year||Maruti Suzuki Ignis|
|Premium Hatchback of the Year||Honda WR-V|
|Subcompact Sedan of the Year||Maruti Suzuki Dzire|
|Compact Sedan of the Year||Hyundai Verna|
|Fullsize Sedan of the Year||Volkswagen Passat|
|Subcompact SUV of the year||Tata Nexon|
|SUV/Crossover of the Year||Jeep Compass|
|Fullsize SUV of the Year||Skoda Kodiaq|
|Luxury SUV of the Year||Land Rover Discovery|
|Premium Car of the Year||BMW 5 Series|
|Performance Car of the Year||Audi S5|
|Sports Car of the Year||Porsche Boxster 718|
|Supercar of the Year||Lamborghini HuracanPerformante|
|Car Manufacturer of the Year||Maruti Suzuki India|
|Mobil CNB Viewers’ Choice Car of the Year||Renault Capture|
|NDTV Car of the Year||Jeep Compass|
|CNB Green Award||Okinawa Ridge|
|CNB Automotive Man Of The Year||Mr Y K Koo, MD, Hyundai Motor India|
|Design Of the Year||Car: Tata Nexon|
|Two-wheeler: Indian Scout Bobber|
|HDFC Ergo Safety Award Winner||Winner:Hyundai for “Be The Better Guy” Campaign
Runner-Up:Maruti Suzuki for “#PehniKya?” Campaign
|Best Innovation in Integrated Communication (Two Wheeler)||Winner: Yamaha Cygnus Ray ZR – Let It Go Runner-Up: TVS Victor, Unstoppable
Special Jury Mention: Honda Cliq& Bajaj V – Invincible Indians
|Best Innovation in Integrated Communication (Four Wheeler)||Winner: Datsun rediGo – Vote for Change Runner-Up: Ford EcoSport Unboxing Special Jury Mention: Nissan GT-R Map of India|
|Best PR and Communications Team (Two Wheeler)||Winner:TVS Motor – Influencer Engagement
Runner-up: Okinawa – Power the Change
|Best PR and Communications Team (Four Wheeler)||Winner:Maruti Suzuki for “#PehniKya?” Campaign
Runner-up: Audi India for #A5BratPack
|Best Television Commercial (Two Wheeler)||Winner: Bajaj Platina – JhatkaManaHain
Runer-up: Suzuki Access – KameetaHai& Hero for FIFA Inspire
|Best Television Commercial (Four wheeler)||Winner: Jeep Compass – Fables
Runner-up:Maruti Wagon R – 20 Lakh: Big Hearted Car
Special Jury Mention: Skoda Kodiaq –
Power Should Be Beautiful