New Delhi: Footwear and lifestyle brand Neeman’s has announced the appointment of Anjali Sachdeva as Director of Buying & Merchandising as the company strengthens its leadership team to support its next phase of growth.
With over 15 years of experience across buying, merchandising, category management, assortment planning and retail strategy, Sachdeva joins Neeman’s with extensive expertise in India’s footwear and consumer retail sector.
Prior to joining Neeman’s, she served as Senior Manager, Buying & Merchandising at adidas India, where she led buying and merchandising operations across the brand’s own retail, franchise and e-commerce businesses. Her career spans leadership roles across merchandising, category management, assortment planning, sourcing, inventory management and go-to-market execution at adidas India, Bata India and Koutons Retail India.
At Neeman’s, Sachdeva will oversee buying and merchandising functions across retail, online and B2B channels. Her mandate includes merchandise planning, assortment architecture, sourcing, inventory optimisation and enhancing collaboration across supply chain functions.
Commenting on the appointment, Taranjeet Singh Chhabra, Founder & CEO, Neeman’s, said, “As we continue to scale our retail presence and expand categories, strengthening our buying and merchandising capability is critical. Anjali brings extensive experience in assortment planning, category management, and consumer-centric merchandising. Her appointment reflects our commitment to building world-class capabilities that drive better product decisions, customer experience, and long-term growth.”
Speaking about joining Neeman’s, Anjali Sachdeva said, “I am excited to join Neeman’s at such an important stage of its growth journey. My early days at Neeman’s have been both energizing and inspiring. The openness of the culture and the willingness of teams to collaborate across functions create an environment where ideas can quickly translate into impact. The opportunity to shape merchandise strategy across Retail, Online & B2B channels while strengthening sourcing and supply chain capabilities makes this an incredibly exciting chapter, and I look forward to contributing to the brand’s continued growth at this pivotal stage.”
