New Generation Media Corporation has announced the appointment of Kalaikovan S as General Manager for its Marketing division. In this new assignment, Kalaikovan will lead the Marketing function through various strategic initiatives, promotions that will strengthen the brand further. He will be reporting to Dr. N. C. Rajamani, Chief Executive Officer of the company.
Prior to this assignment he was associated with Network18 and handled National Channels CNN-News18, CNBC-TV18 and regional television & digital platforms- News18 Tamil, Malayalam and Kannada. He has also executed 360° marketing campaigns and on-ground events for clients from Retail, FMCG, Auto, BFSI, Real Estate, Healthcare, IT, E-commerce & start-ups.
Commenting on his appointment, Dr. N. C. Rajamani said, “I am delighted to welcome Kalaikovan for our Marketing Department. His experience will help us make our Broadcast mediums- Puthiya Thalaimurai, Puthu Yugam and Digital platforms-PT digital, PT Prime & THE FEDERAL more vibrant. We look forward to his contributions towards the company’s success.”
