Mumbai: News18.com, the pure-play digital news media site, strengthened its digital footprint with the 4th edition of its annual movie awards property ‘News18.com movie Awards 2017’. Divided into 12 categories, the awards were curated and presented through the digital medium only, wherein audiences were allowed to cast votes for their favorite artists and films across a plethora of categories. For their power packed performances in Dangal and Udta Punjab, Aamir Khan and Alia Bhatt bagged the title of Best Actor and Actress, respectively.
The awards were given across 12 competitive categories including Best Actor, Best Debutant, Best Film, Best Lyricist and more. Dangal, the much talked about film of last year which seems to have left an unforgettable impression in the minds of the audience, won a slew of awards including the Best Film title, whereas Nitesh Tiwari was awarded in the Best Director category. Playing crucial roles in the film, Zaira Wasim and Fatima Sana Sheikh bagged the title of Supporting Actress and Best Debut (Female) respectively.
Randeep Hood, claimed a place in the list of winners by owning the title of Best Supporting Actor for Sarabjit, leaving promising actors like Rishi Kapoor, Fawad Khan and Rajkumar Rao behind. Diljit Dosanjh, the man with a mesmerizing voice, won the title of Best Debut (Male). In the music segment, the Best Singer, Male and Female awards were given to Atif Aslam and Palak Muchhal for Rustom and MS Dhoni respectively. Ae Dil Hai Mushkil received two awards for its incredible music; Pritam for Best Music and Amitabh Bhattacharya as Best Lyricist for the title track.
Speaking on the occasion, Manish Maheshwari, CEO, Network18 Digital said, “News18.com Movie Awards 2017, the first of its kind digital awards in the country, is another step towards strengthening our digital command in an ever evolving and dynamic medium. Placing our readers at the heart of our initiative yet again, we made the voting process easier by introducing a micro-site, specially dedicated towards casting their votes. We received a tremendous response, and we look forward to making this the most sought after and prestigious awards property in the country.”
News18.com drove the first of its kind digital awards property through a 360 degree digital and social media campaign.