In April 2024, News18 Hindi became the top Hindi digital news platform, surpassing competitors like NavbharatTimes, AajTak, and NDTV as per ComScore Mobile Metrix, custom list on Hindi News Publishers. Apr 2024.
News18 Hindi had the highest Unique Visitors with 57.7 million, followed by Navbharat Times at 56.73 million, Aaj Tak at 56.48 million, and NDTV at 54.58 million UVs.
An ad campaign showcasing the platform’s performance was launched in print and digital media. A front-page ad in The Economic Times on May 27 emphasized News18 Hindi’s leadership.
News18 Hindi’s success during the election season is due to its wide-ranging coverage, reaching audiences nationwide with diverse viewpoints on crucial election topics.
Commenting on the remarkable performance, Mitul Sangani, CEO – Indian Languages, News18 Network said, “We owe our position as the leading Hindi news platform to our dedicated viewers, who made us their first choice during this crucial election season. Our viewers’ trust drives us to persistently enhance our coverage and deliver news that not only informs but also empowers. News18 Hindi’s extensive coverage of Lok Sabha elections with a commitment to accurate information, in-depth analysis and product enhancement strengthened our performance and we are confident that the numbers will continue to grow as we enter the counting phase of elections.”
News18 Network is a top choice for news on TV and digital platforms, capturing viewers’ undivided attention across all segments.
