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News18 India acquires 14 pc market share, widens lead over competition

by MN4U Bureau
September 8, 2022
in Television
Reading Time: 1 min read
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As per BARC data (Wk 32 – 35 ’22, TG: 15+, HSM), News18 India has claimed top spot with 14 pc market share. Ever since the BARC ratings resumed in March this year, the channel has been steadily climbing the viewership charts.

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The channel opened at number 3 when the BARC ratings resumed in March this year and has been on the number position for seven weeks now.

Karan Abhishek Singh
Karan Abhishek Singh

Karan Abhishek Singh, CEO Hindi News, Network18 said, “News18 India continues to go from strength to strength. We have a clear content strategy and the teams work hard to deliver on that day in, day out. Some of our recent coverages like on the floods in different parts of the country or the Supertech twin towers’ issue were clearly best in class & have been appreciated across the country. Our network’s strength is reflected through News18 India’s market share which is more than ABP and Zee News combined. We have further widened our lead in the critical Prime Time, we lead almost all time bands and that means better deliveries for all our advertiser partners as well.”

In Prime Time on weekdays (Wk 35’22, 1800-2400 hrs, TG: 15+, HSM), News18 India is ranked number one in all individual hourly time-bands and retained its No.1 position during 9-10 PM.

In week 35’22, 2100-2200 hrs, TG: 15+, HSM, the channel is seen leading the charts with 15.8 pc market share.

Tags: BARC dataKaran Abhishek SinghNews18 India

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