Mumbai: NHC Foods Limited has appointed PROSE Integrated as its Public Relations (PR) agency, aiming to accelerate growth through diversification, digital transformation, and innovative product offerings, supported by a recent Rights issue.
NHC Foods, recognized as a Three Star Export House by the Ministry of Commerce and Industry, is a leader in the export of agricultural commodities. The company plans to leverage the proceeds from the Rights issue to spur growth, enhance profitability, and repay existing loans.
With over 64 years in the industry, NHC Foods has established a significant global presence, exporting to over 30 countries, including markets in the Middle East, Europe, the USA, UK, China, Russia, Brazil, and South Africa. Recently, the company reported a remarkable 391% increase in net profit, reaching ₹200.88 lakhs for the quarter ending June 30, 2024.
PROSE Integrated will play a crucial role in enhancing NHC Foods’ public image, managing media relations, and facilitating outreach activities to ensure the success of this vital financial initiative. The agency will develop compliant narratives to effectively communicate NHC Foods’ strategies and achievements.
Apoorva Shah, Chairman & Managing Director of NHC Foods, stated, “The partnership comes at a pivotal moment for NHC Foods, as we evolve with a focus on geographical diversification, digital transformation, and product innovation. PROSE Integrated’s established reputation for excellence will help us amplify our growth strategies and ensure the successful execution of the Rights Issue.”
Arun Nair, Advisory Board Member of PROSE Integrated, added, “We look forward to collaborating with NHC Foods during this crucial stage of their development. Our aim is to highlight their financial successes and innovative strategies, particularly as they expand into new markets and broaden their product offerings. We will leverage our expertise in public relations and new-age media to enhance their message and increase brand recognition across global platforms.”
This collaboration positions NHC Foods for accelerated growth as it seeks to capitalize on its recent successes and continue its trajectory in the global market.
