Mumbai: Viacom18’s Kids entertainment franchise Nickelodeon and Sonic has unveiled a host of exciting and fantastic entertainment spread as part of their initiative to engage the Kids during this Summer.
Nickelodeon offers new movies and new episodes starring favorite Nicktoons as part of its initiative in creating some entertaining moments for kids with a summer special programming line-up that includes:
- All new episodes of Motu Patlu on Nick and Shiva and PakdamPakdaion Sonic.
- New series of Power Rangers Ninja Steel on Nick and all new season of Masha and the Bear, Team Umizoomi, Shimmer and Shine and The Blaze and the Monster Machine on Nick Jr
- Taking kids into a new world of fun and excitement will be the premiere of the 2 made for television movies “Shiva and The Lost tribe” premiering on 3rd June followed by the movie on the awesome twosome Motu Patlu with Motu Patlu – The Dinosaurs Invasion.”
Adding to the excitement are interesting and once in a life time opportunities for kids to chill with their favorite toons on-air, on ground and at the movies.
Speaking about the high decibel summer engagement plan at Nickelodeon, Nina Elavia Jaipuria, Business Head, Kids Entertainment Cluster at Viacom18 said, “Kids are the center of Nickelodeon’s universe and our constant endeavor is to create money can’t buy experiences for them. It is this intent coupled with our desire to innovate that has made us favorites amongst kids and established our thought leadership in the category. We will continue to curate engagement and initiatives that are pioneering, immersive and provide an unmatched entertainment experience for kids.”
It will also rain goodies and specials on Nickelodeon this summer with the high decibel summer campaign that gives lucky winners a chance to chill with their family at the Nickelodeon Universe in Minnesota, USA, to win the Golden Ticket to USA Kids has to watch Nickelodeon Monday to Friday from 6.30pm – 7.30pm and answer some fun questions.
The summer fun extends to Sonic with kids getting the chance to be a part of the super cool “Shiva Gizmo Gang Contest” – Powered by V Mart. Kids need to watch SONIC Monday-Friday from 5.30pm – 6.30pm and answer some questions. Up for grabs will be Segways and VR Headsets that will delight the kids.
Capturing even the silver screen this summer in a first of its kind initiative, kids will also get to immerse themselves into the Nickelodeon world at the nearest Inox Theatre. The ‘Nickelodeon Children’s Film Festival’will start on 26th May, every Saturday and Sunday across 21 cities in India like Mumbai, Delhi, Pune, Bangalore, Lucknow, Jaipur etc. which will screen the most loved Nickelodeon movies like Motu Patlu City of Gold, Pakdam Pakdai in Egypt, The Secret World of Vedas City, to name a few.
Adding scale to the campaigns, Nickelodeon and Sonic will engage with kids across the country with a high decibel integrated marketing campaign spanning cross channel TV promotions, print communication in leading dailies, on-ground activation, digital and strategic alliances. Activation at high footfall malls like High Street Phoenix, Oberoi Mall, R Mall in Mumbai and Ambience Mall in Delhi, and brand presence at relevant touch points like Funcity gaming arcade and Central mall will increase the engagement with kids in metros and urban cities. Taking the engagement deeper into the country is a month-long van activation going across 30 cities and building affinity in the tier2 and tier3 towns.
The campaign will also see a dedicated microsite for the kids to submit their answers, interactive posts on social media calling for entries along with an interactive App serving as another gateway for contest entries.