Mumbai: Nickelodeon has turned the tables and established category eminence by creating path breaking localized content appealing to children in India. With its perpetual spirit to innovate, the channel is set to take the kids genre in India to even greater heights with the release of India’s first ever animated investigative series for kids -Gattu Battu. Nickelodeon’s fourth made-in-India animated series Gattu Battu, is a high decibel detective action comedy series slated to release on May 1st, 2017.
After achieving immense success with other home-grown toons like Motu Patlu, Pakdam Pakdai and Shiva, Nickelodeon intends to magnificently captivate kids with its new fully owned IP “Gattu Battu.” With the launch of India’s first ever animated investigative series, the channel has been true to its repute of being a pioneer and has plugged another entertainment white space in the detective genre.
Gattu Battu is a story of two best friends who own an investigative and security agency in a small town called Vishrampur. While Battu is the sixth sense behind every case to be solved, his friend Gattu is the courageous and righteous one. Their hilarious and brilliant cover-ups is what forms the heart and soul of this show. Gattu and Gattu are joined in their fun escapades by Ting Tong, their goofy and adorable sidekick with a flair for martial arts. They together along with Dr. Bhatawadekar and his gadgets come together to fight the notoriously funny villain Sher Singh. The unique investigative home-grown animated show from the house of Nickelodeon is an ultimate blend of action and comedy and is sure to provide a fun filled entertainment experience for kids.
Announcing the launch, Nina Elavia Jaipuria, Head – Kids Entertainment, Viacom18 said “Nickelodeon endeavors to serve the best entertainment to its young audience. Catering to children and their evolving preferences is at the core of all our initiatives. It is this coupled with our desire to innovate that has helped us sustain our leadership in the kids’ segment since 2014. After launching 3 blockbuster made in India shows and creating their eco-system, we are delighted to bring to them yet another winning series, Gattu Battu, that they will surely embrace and make a part of their daily lives.”
Gattu Battu is set to elevate the summer time fun experience for kids. The expansive marketing campaign will have promotions with an extensive cross channel plan, large scale on-ground, ambient engagement and interesting on-line interactivity. Adding to this will be the on-ground initiatives like retail and mall partnerships (Phoenix, Ambience, Viviana etc), multi city promotions etc. The channel has associated with Mc Donald’s to air the show promos across 300 screens. Gattu Battu themed games, van activations in Tier 2 cities and meet-and-greets at various gaming zones such as Funcity will introduce the duo as well as allow kids to engage with the characters.