Mumbai: Nickelodeon’s Kids Choice Awards 2016 by Nickelodeon India is the only Live Awards Show where kids get to decide who gets the coveted orange Nickelodeon blimp by voting for them. With a total of 13 categories to vote for, some of the key awards categories include Best Movie Actor (Male & Female), Best Bollywood Movie, Best Television Show and Best Indian Cartoon Character.
The Live Awards Show is slated to take place on 5th December 2016 at Reliance Studios, Film city Mumbai. The same would be telecast on Nickelodeon, Sonic, Nick Jr. and Nick HD+. KCA will also see the entire Viacom18 network come together to telecast the much awaited KCA 2016 across network channels- Colors, Rishtey, Colors Bangla, Colors Marathi, Colors Gujrati and the newest offering VOOT.
Speaking on the second edition of Kids Choice Awards Nina Elavia Jaipuria, Business Head, Kids’ Cluster, Viacom18 said “At Nickelodeon, we have always believed in empowering children and giving them an opportunity to voice their choices. A true display of kid power, Kids Choice Awards is here to do just that – Make their choices count by awarding and sliming their favourite celebrities. We would like to thank our Title Sponsor – Dabur Red Paste, Co-powered Sponsors – Lifebuoy and ChokiChoki and Associate sponsors – Funskool for partnering with us in this celebration. We are confident that this year the show will only get bigger and better.”
This high octane awards show will feature some enthralling entertainment acts, musical presentations, amidst appearances and performances by numerous Bollywood and television personalities like Alia Bhatt, Varun Dhawan, Akshat and Raghav Juyal. Applauding the achievements of the best on television, the viewers will be entertained with a host of performances by renowned actors and acts by their favorite television starslike Mouni Roy and the Dramebaaz kids. Anchored by the popular duo Manish Paul and Rithvik Dhanjani the evening will witness a host of emotions and a sense of achievement amidst much fanfare and aplomb. Making its mark at Kids Choice Awards 2016 and creating memorable picture perfect moments will be the world renowned “Slime” which is sure to have many celebs turn green.
“Dabur Red Paste has joined hands with Nickelodeon and KCA to further spread the message about dental hygiene and educate children about best oral care practices through a focussed and specially crafted campaign,” said Dabur India Ltd Marketing Head-Oral Care Mr. Harkawal Singh.
This year some of the leading FMCG brands have come on board to sponsor Kids Choice Awards. Dabur is the title sponsor for Kids Choice Awards 2016. The awards are powered by Lifebuoy from Unilever and ChokiChoki by Inbisco India & Associate Sponsored by Funskool by MRF Group.
Kids’ Choice Awards 2016 is being promoted through a robust 360 degrees marketing campaign. The initiative has been given wings through a high frequency promo plan across the Nickelodeon cluster encompassing Nick, Sonic, Nick Jr. and Nick HD+. In addition, numerous touchpoints spanning consumer& trade print, radio spots and targeted promotions through Dish TV have been planned.
A massive digital and social media buzz and engagement campaign comprising not only the Nickelodeon cluster websites and social platforms but the entire Viacom18 network websites including VOOT has been launched. This is also being supported along with interesting promotions on Facebook, Twitter and YouTube.
