Global performance management company Nielsen announced plans to expand its digital advertising measurement solution, Digital Ad Ratings, into eight new markets globally over the course of the year.
It will be launched with the addition of mobile measurement to enable advertisers and publishers to more effectively maximize their advertising across desktop, smartphones and tablets.
New markets include Hong Kong, Taiwan, Poland, Turkey, South Africa, Puerto Rico, Ireland and New Zealand.
Digital Ad Ratings mobile campaign measurement was recently launched in Thailand, Singapore, Indonesia, Malaysia, Philippines, India and Mexico, and will become available in Japan within the coming week.
“We’ve been focused on delivering Nielsen Total Audience measurement of content and advertising and have made remarkable progress. The continued global expansion of our flagship digital advertising measurement solution, including mobile measurement, has been key to the growth of advertising spend in these markets,” said Steve Hasker, Chief Operating Officer, Nielsen. “Our clients depend on us to provide quality measurement that not only meets their respective needs but does so in a way that drives value and provides the most comprehensive understanding of their audience and campaign effectiveness across platforms.”
In emerging markets like Indonesia, Philippines, and India, where mobile penetration outweighs PC or laptop ownership, it’s imperative that measurement reflects the needs of the market.
With Digital Ad Ratings, marketers will be able to better plan and measure their audiences with like-for-like reach and frequency metrics across screens and have a deeper understanding of the connection between online and mobile separately and together.
By the end of 2016, Digital Ad Ratings,including mobile measurement, will be available in 25 markets globally.