Mumbai: Nykaa Fashion’s latest campaign ‘Stay Stylish’ draws inspiration from moments of reverse fangirling. The campaign uses what the company calls unexpected twists using brand ambassador actress Janhvi Kapoor and fashion editor Kusha Kapila. Kapoor in a digital film, stops a shoot because she is looking at an outfit from Nykaa Fashion on an assistant director. The ad with Kapila is set in a hospital and uses humour.
The campaign’s message is that when you look good, it’s Nykaa Fashion. Whether you’re preparing for a parent-teacher meeting, planning a night out with friends, or celebrating a well-deserved promotion, Nykaa Fashion is your ultimate destination.
Nihir Parikh, CEO, NykaaFashion.com said, “At Nykaa Fashion, style isn’t just a choice – it’s our passion. We’re dedicated to keeping our consumers stylish, every step of the way. Our expert team understands the pulse of trends and styles that resonate with our consumers, ensuring that staying stylish is as effortless as it can be. With a curated collection from 650+ international brands and beloved homegrown favourites, we’ve got everything one needs to stay ahead in the fashion game.”
As part of the campaign’s debut digital film, Kapoor is deeply engrossed in a horror sequence when she abruptly brings the shoot to a standstill. What captures her attention was Nykaa Fashion’s outfit on the Assistant Director. She couldn’t resist her question – Where’s your outfit from? In a twist of fate, a hair-raising moment turns into an unexpected fan-girl encounter.
Kapoor said, “This campaign is extra special for me. Nykaa Fashion is my absolute go-to for any high-stake weekly occasion. Their curated collection of brands in their Global Store and their designs from the House of Nykaa Fashion are incredible, making sure I’m always dressed to step out in style. Whenever I’m in Nykaa Fashion, I know I am going to be asked “Oh my god, where is your outfit from?”.
The second digital film featuring Kapila brings humour into the mix with an ER scene. Kusha is sporting a neck brace on a hospital bed. But, even with her mobility limited, she spots other patient in a beautiful dress. Without missing a beat, Kusha asks, “Cute dress! Where’s it from?”
Kapila said, “This campaign really speaks to me! I mean, who doesn’t love stealing the spotlight and getting those outfit compliments, right? Whether it’s a movie night or a brunch with friends, you can bet I’m scrolling through Nykaa Fashion’s amazing collection for stylish looks, ’cause I know when I’m looking good, it’s all thanks to Nykaa Fashion!”
Nykaa Fashion said that it has a collection of over seven lakh influencer-approved styles, making it a go-to hub for stylish fashion finds. In their latest campaign, expect to see even more popular faces stepping into the spotlight, sharing their “Stay Stylish” stories.
This campaign was worked on in collaboration with the creative agency, The Script Room.
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