Mumbai: AAIBA Design Private Limited, an integrated creative venture helmed by Saurabh Chandekar, was recently recognized with the Grand Jury award at the NYX Marcom Awards 2020. The brand won the award under the Design and Print Category for its work for the Isuzu X Food Festival. The award saw over 38,000 entries from 102+ countries and the entries were judged by over 180 international judges and experts in various domains.
Formerly known as GlobalTrend Awards, the NYX Awards celebrates ideas that shine even in the darkest of nights. The premier creative awards in the industry honor the best marketing, communications, and video concepts. AAIBA’s score was between the 85 and 100 points category thereby making it the Grand Jury award Winner among other entrants – a notch above the Gold Winner category.
Speaking about this, Saurabh Chandekar, Founder, AAIBA, said, “It is a very proud moment and heartening feeling to have won the Grand Jury recognition at the prestigious NYX Marcom Awards. For the Isuzu X Food Festival, our objective was to design a campaign that brings local hidden flavors and rare delicacy from different regions under one roof. The idea was to take the guests on a one-of-a-kind food adventure. The project was creatively challenging and satisfying at the same time. I am inspired by a lot of natural elements and each of our work at AAIBA takes inspiration from them. The colors and flavors of foods were equally inspiring and the outcome has been unique. We thank the jury and the organizers for bestowing us with this award.”
AAIBA designed a campaign for the festival bringing local hidden flavors and rare delicacy from different regions under one roof, taking guests on one of a kind food adventure. As a visual language, the illustrated versions of food were derived so as to create interest in the food. The colors and style of the illustrations were designed to take the audience closer to the regional culture. The entire illustrated campaign was conceived as a mood setter to for the Isuzu X Food Festival.
An identity was created to give a face to this festival and raise the X factor. The hollow but 3D looking X was made to provide another dimension of the food and identify the extreme factor in all foods. The state-specific campaigns were designed to illustrate the geographical and cultural symbols surrounding their cuisine.
The founder of AAIBA, Saurabh, is inspired by music and considers it to be an integral part of his work ambiance. AAIBA currently works with various prestigious brands including Vedas Exports, Ayushakti, Absolut, Two Brother’s Organic Farm, Starbucks, Herbea, SagunaBaugResort, Gulf Oil, to name a few. The brand has been recognized with various International and National awards for its design and creative work in the industry.