Mumbai: Bajaj Auto Ltd. (International Business) launched a new campaign for their flagship brand Pulsar NS reinforcing the message of the most powerful motorcycle in its category in the global markets. The film will run around 30 international markets of Bajaj. To name a few of the major markets – Latam region (Argentina, Peru, Columbia) and Sub-continents (Sri Lanka, Bangladesh, Philippines and Cambodia).
The film starts with two Sumo wrestlers getting ready to battle, when there is a plot twist and instead they get ready to ride. Thereafter starts the never-seen-before race between two Sumos and it’s not just about making it to the finish line first, the Sumos show off their skills while they are at it. In the midst of all this high speed drama, they keep nudging and teasing each other to do better. The film ends with one Sumo doing the ultimate move – standing on the bike and sailing to the end with the messaging, ‘Very Fast. Very Powerful.’
Milind Bade, Vice President – Marketing, Bajaj Auto Ltd (International Business):We have always been edgy with our communication & the Pulsar’s always been an exciting brand for those who love biking. With this campaign, we intend to communicate the class leading power of the Pulsar NS series of bikes in our international markets.
This is not just a motorcycle commercial. It is also an unforgettable story. Which I think is the most challenging thing to achieve in today’s world, adds SukeshNayak, Executive Creative Director, Ogilvy Mumbai.
Bajaj Auto Ltd. (International Business) is handled by Ogilvy Mumbai.
Agency: Ogilvy Mumbai
Client: Bajaj Auto Ltd (International Business)
Production House: Pale Blue Dot Films
Producer: Kamil Mohammed Ali