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Home Brand Stories

Ogilvy Mumbai creates digital films for Reliance General Insurance

by Editorial
November 2, 2017
in Brand Stories, Featured
1 min read

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Mumbai: Ogilvy Mumbai has created a series of digital ads featuring only dogs, for Reliance General Insurance. To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance.

From a handsome labrador who runs out of breath (fuel assistance) and an animated beagle who bursts his favourite ball (flat tyre), to a hopelessly-in-love cocker spaniel whose efforts to woo a poodle come unstuck (towing assistance), the films memorably drive home the message (no pun intended).

Burzin Mehta
Burzin Mehta

Sharing the thinking behind the campaign, Burzin Mehta, Group Creative Director, Ogilvy Mumbai “Breaking the clutter in a rather uni-dimensional category like insurance has never been easy. More so, when you’re targeting young digital natives. The thought of a having an all-canine cast was inspired by the amazing popularity of cute animal videos on the internet. And for the first time we picked the cast before we penned the scripts. Gauging by the response, that may not be such a bad idea.”

 

Dogs in Love

Dog and the Ball

CREDITS

Agency: Ogilvy Mumbai

Account Management: Radhika Seth, Juhi Chittoria

Creative team: Harsha Gharat, Vibhor Tyagi, Sakshi Choudhary, Burzin Mehta

Production house: Absolute Films

Tags: Burzin MehtaJuhi ChittorialabradorOgilvyRadhika SethReliance General Insurance

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