Mumbai: Last night was a huge victory for OgilvyOne at the 2016 Direct Marketing Association’s ECHO awards. OgilvyOne landed 14 awards in total, more than any other agency, including four Gold ECHOs. OgilvyOne Mumbai won a Silver and a Bronze for #DarkTravelTale, Reliance General Insurance in the categories for ‘Best Use of Social Media’ and ‘Insurance and Financial Products and Services’ respectively.
As the world’s top advertising and marketing competition solely dedicated to data-driven marketing, the ECHO Awards showcase global digital, data-driven, direct marketing campaigns that recognize creativity, innovation, relevance and fearlessness. Continuing the OgilvyOne streak as the most awarded agency at the ECHOs, this year was no different as OgilvlyOne received four Gold, one Silver and nine Bronze awards, thanks to its offices in Hong Kong, Mumbai, Toronto, Copenhagen, London, Manila, New York and Singapore.
Vipul Salvi – Executive Creative Director – OgilvyOne Worldwide India said, “The ECHO awards are a recognition of advertising effectiveness as well as creativity, I am extremely proud that we are creating work that not only impacts our client’s businesses but also makes a mark at International Award shows”.
Burzin Mehta – Group Creative Director, OgilvyOne Worldwide Mumbai said, “Multiple wins for OgilvyOne, Mumbai on the world’s biggest stage for data-driven marketing is truly wonderful. This win is thanks in no small measure to a client who not only had the vision to back a breakthrough idea but also the faith in us to respond on a real-time basis on behalf of the brand”.