New Delhi: OkCredit- ‘Digital India ka Digital Bahi Khata’, has announced its partnership with Delhi Capitals (DC) as their Principal Sponsor for the upcoming season thirteen of Indian Premier League (IPL), starting on 19th September 2020 in UAE.
During the tournament, OkCredit will be known as the ‘Official Digital Credit Ledger’ of Delhi Capitals. Through this association, OkCredit will endeavour to leverage its journey of digitizing the micro and small business landscape in India amongst the huge fan base of the team and tournament.
OkCredit is also supporting Delhi Capitals in getting ‘Vocal for Local’ by empowering various small and iconic retail businesses across the city with their simple to use digital solutions. As part of ‘Vocal for Local’ campaign, Delhi Capitals will tell stories of some of the most iconic shops and vendors who have become a part of the city’s unique identity over the years. OkCredit will further directly support these retailers who have now been impacted by the ongoing pandemic; to grow their business and expand their reach by helping them to go digital.
Commenting on the partnership, Mr. Harsh Pokharna, Co-founder & CEO, OkCredit, said, “We are pleased to associate with Delhi Capitals as their Principal Sponsor in the upcoming IPL Season. IPL enjoys a humungous response each year and through this partnership, we hope to reach the nook and corner of our country and take a step forward in the vision of creating a Digital India. We look forward to the tournament and wish the team all the best.”
Meanwhile, Mr. Dhiraj Malhotra, CEO, Delhi Capitals, said, “We are delighted to have OkCredit onboard as the Official Digital Credit Ledger of Delhi Capitals. This pandemic has again highlighted the importance of going digital for both big and small businesses. OkCredit’s innovative digital ledger will provide great utility to local businesses as they recover from the lockdown. I want to thank the entire team at OkCredit for extending their valuable support.”
The Delhi Capitals’ ‘Vocal for Local’ campaign powered by OkCredit will go live building up to this year’s edition of the IPL celebrating and supporting local businesses that contributed to our city’s colourful culture. OkCredit’s digital solutions will help them adapt to the changing world while preserving their roots and heritage.